28 North Consulting and Lumin partner to connect agreement workflows with GTM systems

The partnership combines 28 North’s go-to-market architecture and revenue operations expertise with Lumin’s document and agreement capabilities, helping businesses connect contracts, approvals and signatures with the systems their teams already use.

28 North brings fragmented tools and processes together into what it calls a client’s “Revenue OS.” With Lumin, document workflows can become part of that operating model rather than sitting outside it.

“Growth-stage companies spend enormous energy connecting marketing, sales and finance systems, only to have the agreement and approval process fall outside that architecture,” says Kaytlin Parrella, Managing Partner at 28 North Consulting. “Partnering with Lumin lets us design the document and signature layer into the same Revenue OS we build for clients.”

As a HubSpot Gold Partner and Salesforce Partner, 28 North takes a diagnostic-first approach: identifying where systems and processes are misaligned before recommending changes. Through the partnership, document workflows can become part of that roadmap alongside CRM optimization, change management and AI enablement.

“28 North’s systems-first thinking makes them an ideal partner for growth-stage companies that need document automation built into their architecture, not added on later,” says Nancy Ridge, Head of Global Partnerships at Lumin. “Together, we can eliminate manual work and disconnected handoffs across the customer lifecycle.”

About 28 North

28 North Consulting is a Tampa-based GTM architecture and revenue operations firm helping growth-stage companies align Salesforce, HubSpot, RevOps and automation into scalable, AI-ready operating models.

About Lumin

Lumin provides document and agreement workflow solutions to millions of users worldwide, helping businesses create, edit, manage and sign documents, with integrations that bring document and agreement workflows into the tools they already use.